Marketing Strategies for Realtors
Sell Listings
Faster!
Where is my offer!?!?
Dear Listing Agent,
The real estate market has changed!
Listings are sitting longer, and some with little to no activity.
Sellers are continuing to become anxious, asking ” where’s my offer?! “
Let’s be honest – price reduction conversations are not getting any easier.
So how do we improve our listing strategy?
Agent solutions
Ultimate listing tool
A quick, low-cost pre-appraisal to validate a listing’s true market value—no interior access needed.
- Drive more buyer demand and activity
- Incentivize buyers by providing seller concessions
- Promote below market interest rates with approved MLS verbiage
- Make price reduction conversations easier with third-party validation
- Marketing flyers and seller scripts provided
Sell like the builders
Stand out and attract more buyers by offering below-market rates on your listing.
- Overcome interest rate objections
- Promote lower monthly payments on listings
- We split the cost
- No obligation and no strings unless full asking price is achieved
- Marketing flyers and seller scripts provided
Ultimate listing tool
Pre-appraise your listing—at a reduced cost—to determine true market value, incentive opportunities, and simplify price reduction conversations
How does this tool help agents?
How does this tool help agents?
- Drive more buyer demand and activity
- Incentivize buyers by providing seller concessions
- Promote below market interest rates with approved MLS verbiage
- Make price reduction conversations easier with third-party validation
- Marketing flyers and seller scripts provided
- Save with a reduced appraisal cost of $250 (normally $550)
Ready to leverage the ultimate listing Tool?
How to present this to your seller(s)?
Want more details on the program?
Most agents think price reductions are the best solution!
Which would you choose as a homebuyer?
Sell
Like the Builders
Sell Like the Builders
Sell listings faster with below market interest rates
Would your seller accept 99% of their asking price today?
If Yes, use our Sell Like The Builders program to sell your listing faster
2-1 buydown example:
This plan lowers the buyer’s interest rate by 2% year one, 1% year two, and then converts to the original rate at closing for the remaining 28 years.
What’s the cost to seller?
The seller would normally pay 2% at closing for the buyer to obtain the 2-1 buydown.
Under this program, we share in the cost (1%), reducing the cost to only 1% for the seller.
The seller is only required to offer the incentive if they receive full asking price; anything else is negotiable.
How does this tool
help agents?
help agents?
- Sell your listings faster
- Overcome interest rate objections
- Promote lower monthly payments on listings
- We split the cost of your Seller's concession
- No obligation and no strings unless full asking price is achieved
- Marketing flyers and seller scripts provided
- Compliant MLS broker remarks provided
Ready to Sell Like the Builders?
How to present this to your seller(s)?
Want more details on the program?
BRIDGE LOAN
Seller wants to purchase another home but doesn’t have an offer on their home?
No Problem
Make an offer without a sale contingency and purchase BEFORE having to sell.
Give sellers peace of mind that they can find and close on their ideal home before having to sell their current home, and avoid having to rent in the interim.
Give sellers peace of mind that they can find and close on their ideal home before having to sell their current home, and avoid having to rent in the interim.
How to explain to sellers?
How to promote?
Let's get social
A 2% seller credit can mean thousands saved, and it’s your expertise that makes it happen. The carousel post below breaks down the 2-1 temporary buydown in a way that’s easy to digest, helping you educate sellers on this marketing strategy while positioning yourself as their go-to expert.
Must read for homebuyers!
How to Secure a 4.5% Interest Rate in Today’s Market!
scroll down
We are now in a buyer’s market which gives you the advantage.
We can negotiate a 2% credit back from the seller at closing.
Your mortgage lender can use this 2% seller credit to buy down your interest rate.
This lowers your monthly payments for the first two years of the loan. For example…
If today’s rate sits at 6.5%…
With a 2-1 Temporary Buydown:
Year One Rate = 4.5%
Year Two Rate = 5.5%
Years Three+ = 6.5%
On a $500,000 home, with these lower rates you could SAVE $9,104 in monthly payments over the first two years!
So, what happens in year three?
The rate returns to the original 6.5% for the life of the loan.
But there’s a way you can also secure a lower rate for the remainder of your loan…
My preferred lender offers a ‘Lender for Life’ program.
Interest rates are expected to decline over the next 12–24 months. When they do, the Scott Evans Team will take you out of your current loan and put you into a new lower fixed rate at no charge.
Want to secure a lower interest rate for your home purchase?
Want more social media content like this - weekly - for free?
Agents subscribed receive weekly posts, each with a compelling and thought provoking messages highlighting homebuying and selling strategies that invite a conversation.
Testimonials
See what Agents are saying about our events and marketing solutions.
See what Agents are saying about our events and marketing solutions.
“As always, it was a first-class event. Scott continues to be an amazing business partner—knowledgeable, inspiring, and incredibly supportive of our growth."
Winning With Referrals
“I expected the event to be about lending, but I left with powerful sales tactics and scripts I can use immediately with clients and agents. Outstanding job!”
Winning The Listing Presentation
“What a wonderful luncheon. The presentation was inspiring and packed with real, actionable strategies that we can take into the field today.”
Winning With Referrals
The Scott Evans team
Scott Evans is California’s #1 Mortgage Originator and a trusted partner for real estate professionals. With over 19 years of experience and more than 20,000 families served, Scott has built a reputation for equipping agents with game-changing strategies to win in any market.
As a three-time #1 Individual VA Lender Nationwide and a top 10 VA lender since 2017, Scott has helped thousands of agents close more deals and scale their businesses. His outside-the-box concepts and relentless support for agents have earned him the record for most contracts accepted in multiple-offer situations during the most competitive years on record.
For agents working with the Scott Evans team, winning is not only possible, it is inevitable.
Send us a message
Have a question? Our Agent Success Team is here to help.
Send us a message and we’ll get back to you shortly.
Contact Us
- 8885 Rio San Diego Drive Suite 370, San Diego, CA 92108, United States of America
- scottevansmarketing@ccm.com
- (619) 723-7289
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